The Art & Design

A leaflet has several aspects dependent on the quality of the design. The top 3 inches of the cover of your leaflet are the most important. Those 3 inches are what people are going to judge your leaflet by, to determine whether they're going to read the rest of your leaflet or not. It should be your utmost priority to attract a passer-by's attention with a captivating headline and so they can comprehend the purpose of your leaflet at a quick glance. Since leaflet design has the advantage of having more space to work with as compared to flyer design, use it! Utilise the space on your leaflet to highlight a few key points of information.

Then take the time to select one or two images to incorporate into your leaflet design, in order to create the right impact in the reader's mind and backup your information. You should be able to give out a clear concise message to the person reading your leaflet. Do not confuse them by including too much information printed on your leaflet. The standard leaflet sizes vary from 1/3 A4 and A3 or A4 sizes folded into A5 sized leaflets. These sizes are considered to be standard since they have the convenient feature of fitting into a person's pocket. This convenience will allow a person to read your leaflet in depth at a later time. If you produce bulky leaflets which are difficult to store in a purse or pocket, they are going to be thrown out by people instead of read.The Art & Design.